From a fresh idea to a nourishing change. Our story began with a passion for health and grew through persistent innovation.

Blend & Go juice machine display at a commercial event with people around

The Beginning: Late 2023

In Hong Kong, our founders united by one belief: city dwellers deserve healthier choices that are convenient, delicious, and pure. Smooji was born in late 2023. We're not just selling smoothies; we're starting a small revolution in daily nutrition.

Smoothie-making machine with touch screen display in front of promotional banners for SmoojI.

The Journey: 2024

Throughout 2024, we focused on R&D, conducting a pilot program in May to perfect our hardware, formulations, and customer experience. With invaluable support from Cyberport, The Hong Kong Polytechnic University and HKSTP, we brought our vision to life. Smooji made its official debut in October 2024.

Two women choosing the flavors of their smoothies at a food stall with a pink canopy labeled 'Smooji' in an indoor setting.

Growing Strong: 2025

What started as a dedicated team of 5 has grown into a thriving community of over 10 members. We've had the privilege of working with 50+ corporations, and each milestone reflects our unwavering dedication to delivering excellence.

Our Ongoing Mission

We're passionate about bottling nature's goodness into every smoothie. Our mission is simple: pure, effortless health through innovative flavors and sustainable choices. Join us on this journey.